5 Ways to Pump Up Your Email Marketing With Content

5 Ways to Pump Up Your Email Marketing With Content

Email marketing still remains one of the most effective ways to reach out and get your audience to take action. I have a lot of love for social content and blogging, obviously, but you can’t discount the importance of email marketing. With just one email you can increase your sales, drive traffic to your website […]

Planning a website? Remember your G.O.A.L.S.

Planning a website? Remember your G.O.A.L.S.

Every website should have a goal – but does your website have G.O.A.L.S? This acronym is a simple way to remember all of the important components that should go into each page of your website. When your website is working for you, it’s like a 24/7 salesperson for your business. Keep the following in mind […]

What is the difference between Copywriting and Content?

What is the difference between Copywriting and Content?

Copywriting and content are often used interchangeably, which can leave buyers confused as to what they are actually purchasing from a writer. So just to make things clear – here are simple definitions for copywriting and content. Copywriting is a technique that uses specific words, examples, phrases and (in some cases) layout of text to […]

Target Your Content With Your Ideal Client Profile

Target Your Content With Your Ideal Client Profile

When it comes to creating superconnected content (that is great for search and social results), you need to know exactly who you’re writing for. The language, angle, voice and keywords that you use all contribute to how your reader perceives and responds to your writing. Whether your content is for your blog, for a sales […]

Content Marketing: Making It Work For Your Business

Content Marketing: Making It Work For Your Business

Welcome to the new “business and usual.” The way you need to do business in the 21st Century is rapidly changing. That’s because the nature of customers is rapidly changing. Customers today are increasingly savvy. The old methods of interruption marketing no longer work. Businesses just like yours are looking for something new – something […]