Every website should have a goal – but does your website have G.O.A.L.S? This acronym is a simple way to remember all of the important components that should go into each page of your website. When your website is working for you, it’s like a 24/7 salesperson for your business. Keep the following in mind as you’re planning a new site or restructuring your old one.
G – Get their attention
People are busy, impatient and quick to judge as soon as they hit your webpage. If you can’t offer what they are looking for, and quickly, they are going to click away. You can get their attention through appealing design and a strong headline that speaks directly to their needs. Each page of your website should be treated like a landing page. Start your web copy off with a headline that is engaging, and they’ll be more likely to stick around and read what you have to say.
O – Offer value
Remember – your customer is only a click away from leaving your website. Even though you’re selling a product or service to your visitor, you need to offer something in return. Helpful information, actionable advice, a free ebook download or a short set of tips can offer your visitors a reason to stick around. As an added bonus, you’ll be building trust with your audience as they read your valuable content.
A – Ask for the sale (or action)
Don’t get so wrapped up in offering value that you forget to sell what you have to offer! After grabbing the attention on your webpage and offering value, you need to communicate the next step to the reader. In some cases that might be signing up for a program, filling out a form or getting connected on social media. In others it might be making a purchase. Make sure that your audience knows how to take the next step with you – whatever that next step may be.
L – Link to important pages
Linking is important for several different reasons. First, links help move your visitor through your website so they can continue to get to know your company and your offers. Links also help your reader navigate through your site and find the exact information that they are looking for. In addition, linking between your pages can also help optimize your website for important keywords.
S – Search engine friendly
Speaking of optimization, using SEO strategy on each page of your website will help optimize your site for search engine results. Before you create your website, do research on the most important keywords for your ideal clients – and then incorporate those strategically throughout your website. Focus on one to four important keywords per page and optimize the page titles so they are enticing and “clickable.”
Crafting a webpage that works is easy when you remember your G.O.A.L.S. Run through this list before you publish your next page – or have our team do it for you.